Mobile communication

The most popular messengers in Poland and worldwide are WhatsApp and Business Messenger. A new technology on the Polish market is RCS, which is SMS 2.0 messages received in the native SMS application on smartphones. Consumers who use these messengers for private conversations are increasingly using this channel to contact their favorite brands. Therefore, companies should skillfully leverage this trend and enable communication through these very channels. For a company to use messengers on a mass scale, it needs an appropriate solution that connects the company’s system with messenger applications, i.e., an API. Tide Software has prepared such solutions. Thanks to them, for example, mass RCS messages sent by companies via Tide Software’s API will be able to be read by recipients in the SMS application on their phones.

API solutions, such as WhatsApp Business API, Business Messenger, and RCS/SMS 2.0, offer many functionalities for businesses, such as sending rich multimedia messages (images, video files, audio, PDF files). They also allow for setting up automated notifications, contact labels, creating product catalogs, and provide the ability to conduct group conversations. They increase recipient interaction with these types of messages, which allows for monitoring their engagement and adapting communication and channels to their preferences.

WhatsApp Business API enables mass global communication, automated responses, message personalization, multimedia sending, and integration with other communication channels available within the company as part of an omnichannel strategy.

RCS (Rich Communication Services) is an advanced communication standard operating on smartphones within the native SMS messaging application. It allows for sending text messages enriched with multimedia, such as photos, videos, GIFs, PDFs, as well as creating group chats and sharing locations. This is why RCS technology is referred to as SMS 2.0. It offers immense communication possibilities with recipients, facilitating customer contact with the company, resolving their issues, or conducting marketing campaigns through rich advertising formats. It provides companies with detailed performance reports – confirmation of sending, delivery, and reading of messages, as well as analysis of reactions and responses, which can be used for audience profiling, personalization, and evaluating communication effectiveness.

Business Messenger allows companies to send text messages, images, video and audio files, and to conduct voice and video calls with recipients who expect immediate responses to their inquiries. Payment processing and integration with other applications are also possible.

Text chat is a tool available from Tide Software on TidePlatform, which facilitates user contact with the company via its website. By installing Tide Software’s text chat widget on your website, you can quickly respond to customer inquiries. On the Tide Platform, you can easily set its availability, assign consultants, and check conversation history. You can also integrate it with other channels from TidePlatform, as well as with your business systems.

Mass SMS sending allows for quick and effective communication with recipients. A company that wants to send SMS messages should have its own recipient database. To conduct such communication to many recipients simultaneously, the company needs a mass SMS sending system. Tide Software offers such a system. SMS campaigns can be configured directly on the Tide Platform in the SMS module, or via API, which allows integration with your own systems.

Tide Software’s mass SMS sending system allows companies to send SMS and MMS messages to many recipients simultaneously at a scheduled time. You can use SMS messages for sales communication, marketing, sending SMS notifications for customer service, and authorization SMS. Each sending can be personalized, combined with other communication channels, such as a call center system, targeted, and, of course, scheduled. Tide Software offers high system efficiency, ensuring your messages are delivered to recipients on time. Full SMS campaign reports are available, including DLR delivery reports directly from operators.