RCS, or SMS 2.0

RCS (Rich Communication Services) is a modern mobile communication standard that expands the capabilities of traditional SMS and MMS messages. Often called "SMS 2.0," it allows businesses and users to communicate in a more interactive and attractive way, similar to what we know from popular internet messengers.

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About the Product

RCS Communication for Businesses

RCS technology, also known as SMS 2.0, combines multiple message formats in a single communication. It enables you to create interactive and engaging customer communication. Using rich messages with graphics and multimedia files, you can execute mobile advertising campaigns. Message personalization improves your customers’ experience and their loyalty to your company. Read receipts, detailed reports, and marketing campaign effectiveness analysis provide opportunities for better audience profiling and communication.

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See what features RCS has:

Impress with image and sound quality

Your brand deserves better presentation than blurry MMS. With RCS, your content reaches customers in quality that truly captures attention and increases engagement.

RCS supports high-resolution photos, videos, and audio files—without the compression typical of MMS. Your content looks professional and exactly as you want it to be remembered.

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document.getElementById('tab-karuzele').addEventListener('click', function(e) { e.preventDefault(); document.getElementById('e-n-tab-title-1042167842').click(); window.scrollTo({ top: 0 }); });

Showcase your products on a multimedia carousel

RCS enables creating dynamic, interactive messages with a product carousel. Instead of plain text—your customers see an overview of your offer in an attractive, engaging format:

  • High-quality photos and descriptions
  • Links to specific products or pages
  • Horizontal scrolling—like in a mobile app
  • Greater chance of conversion without leaving the message

Transform your message into a shopping experience—right in the customer's inbox.

E-commerce

Beauty

Automotive

Tourism

Debt Collection

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.carousel-range { display: flex; align-items: center; justify-content: center; gap: 16px; margin-top: 32px; } @media (min-width: 1024px) { .carousel-range { margin-top: 48px; } } .carousel-range__num { font-size: 16px; line-height: 1; user-select: none; } .carousel-range__track { position: relative; width: 40rem; max-width: 100%; height: 25px; cursor: pointer; touch-action: none; } .carousel-range__bar { position: absolute; left: 0; right: 0; top: 50%; height: 1px; margin-top: -0.5px; background: #000; } .carousel-range__fill { position: absolute; left: 0; top: 50%; height: 3px; width: 0; margin-top: -1.5px; background: #000; pointer-events: none; } .carousel-range__knob { position: absolute; left: 0; top: 0; width: 25px; height: 25px; box-sizing: border-box; border: 1px solid #000; border-radius: 50%; background: #fff; z-index: 1; cursor: grab; touch-action: none; } .carousel-range__knob::after { content: ''; position: absolute; inset: 4px; border-radius: 50%; background: #000; } .carousel-range__knob.is-dragging { cursor: grabbing; } (function () { var SEL = '.swiper, .swiper-container, .e-n-carousel'; var START = 40; // отступ кружка от начала линии на первом слайде, px var root = document.currentScript.closest('.elementor-widget, .elementor-element') || document.currentScript.parentElement; var range = root.querySelector('[data-carousel-range]') || document.querySelector('[data-carousel-range]'); if (!range || range.dataset.rangeReady) return; function findSwiper() { var node = root; while (node) { var prev = node.previousElementSibling; while (prev) { var hit = prev.matches(SEL) ? prev : prev.querySelector(SEL); if (hit && hit.swiper && !hit.swiper.destroyed) return hit.swiper; prev = prev.previousElementSibling; } node = node.parentElement; if (node) { var inside = node.querySelector(SEL); if (inside && inside.swiper && !inside.swiper.destroyed) return inside.swiper; } } var any = document.querySelector(SEL); return any && any.swiper && !any.swiper.destroyed ? any.swiper : null; } function dedupe(s) { if (!s.detachEvents || !s.attachEvents) return; for (var i = 0; i < 8; i++) { s.detachEvents(); } s.attachEvents(); } function tune(s) { var p = s.params; p.shortSwipes = true; p.longSwipesRatio = 0.2; p.longSwipesMs = 300; p.threshold = 0; p.followFinger = true; p.grabCursor = true; if (s.setGrabCursor) { s.setGrabCursor(); } } function init(s) { var track = range.querySelector('.carousel-range__track'); var knob = range.querySelector('.carousel-range__knob'); var fill = range.querySelector('.carousel-range__fill'); var last = range.querySelector('.carousel-range__num--last'); function span() { return track.clientWidth - knob.offsetWidth - START; } function render() { var p = Math.min(Math.max(s.progress || 0, 0), 1); var x = START + p * span(); knob.style.transform = 'translateX(' + x + 'px)'; fill.style.width = (x + knob.offsetWidth / 2) + 'px'; } function apply(clientX) { var r = track.getBoundingClientRect(); var p = (clientX - r.left - knob.offsetWidth / 2 - START) / span(); p = Math.min(Math.max(p, 0), 1); var tr = s.minTranslate() + (s.maxTranslate() - s.minTranslate()) * p; s.setTransition(0); s.setTranslate(tr); s.updateProgress(tr); s.updateActiveIndex(); s.updateSlidesClasses(); render(); } var dragging = false; knob.addEventListener('pointerdown', function (e) { dragging = true; knob.setPointerCapture(e.pointerId); knob.classList.add('is-dragging'); e.preventDefault(); e.stopPropagation(); }); knob.addEventListener('pointermove', function (e) { if (dragging) { apply(e.clientX); } }); function end() { if (!dragging) return; dragging = false; knob.classList.remove('is-dragging'); s.slideToClosest(400); } knob.addEventListener('pointerup', end); knob.addEventListener('pointercancel', end); track.addEventListener('pointerdown', function (e) { if (e.target === knob) return; apply(e.clientX); s.slideToClosest(400); }); s.on('setTranslate progress transitionEnd update resize', render); window.addEventListener('resize', render); if (last) { var real = s.el.querySelectorAll('.swiper-slide:not(.swiper-slide-duplicate)'); if (real.length) { last.textContent = real.length; } } render(); range.dataset.rangeReady = '1'; } var tries = 0; (function boot() { var s = findSwiper(); if (s) { dedupe(s); tune(s); init(s); return; } if (++tries < 60) { setTimeout(boot, 150); } })(); })();

See how RCS ensures security

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document.getElementById('tab-potwierdzenie').addEventListener('click', function(e) { e.preventDefault(); document.getElementById('e-n-tab-title-1042167843').click(); window.scrollTo({ top: 0 }); });

See when your recipients read the message

With RCS, you gain access to detailed information about the status of every sent message—see when it was delivered and when the recipient read it.

This is not just convenience, but a real advantage in customer communication:

  • Monitor campaign effectiveness in real time
  • React faster with instant read notifications
  • Optimize follow-ups based on actual engagement

Gain confidence that your messages truly reach and work.

See how to use carousels in RCS

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document.getElementById('tab-bezpieczenstwo').addEventListener('click', function(e) { e.preventDefault(); document.getElementById('e-n-tab-title-1042167844').click(); window.scrollTo({ top: 0 }); });

Build trust through brand verification

RCS enables official verification of your company as the message sender. This way, recipients see the brand name, logo, and have certainty that the message comes from an authentic source. It's more than branding—it's trust from the first contact.

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Brand Registration with Tide Software

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Identity Verification

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Activation and Message Marking

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.carousel-range { display: flex; align-items: center; justify-content: center; gap: 16px; margin-top: 32px; } @media (min-width: 1024px) { .carousel-range { margin-top: 48px; } } .carousel-range__num { font-size: 16px; line-height: 1; user-select: none; } .carousel-range__track { position: relative; width: 40rem; max-width: 100%; height: 25px; cursor: pointer; touch-action: none; } .carousel-range__bar { position: absolute; left: 0; right: 0; top: 50%; height: 1px; margin-top: -0.5px; background: #000; } .carousel-range__fill { position: absolute; left: 0; top: 50%; height: 3px; width: 0; margin-top: -1.5px; background: #000; pointer-events: none; } .carousel-range__knob { position: absolute; left: 0; top: 0; width: 25px; height: 25px; box-sizing: border-box; border: 1px solid #000; border-radius: 50%; background: #fff; z-index: 1; cursor: grab; touch-action: none; } .carousel-range__knob::after { content: ''; position: absolute; inset: 4px; border-radius: 50%; background: #000; } .carousel-range__knob.is-dragging { cursor: grabbing; } (function () { var SEL = '.swiper, .swiper-container, .e-n-carousel'; var START = 40; // отступ кружка от начала линии на первом слайде, px var root = document.currentScript.closest('.elementor-widget, .elementor-element') || document.currentScript.parentElement; var range = root.querySelector('[data-carousel-range]') || document.querySelector('[data-carousel-range]'); if (!range || range.dataset.rangeReady) return; function findSwiper() { var node = root; while (node) { var prev = node.previousElementSibling; while (prev) { var hit = prev.matches(SEL) ? prev : prev.querySelector(SEL); if (hit && hit.swiper && !hit.swiper.destroyed) return hit.swiper; prev = prev.previousElementSibling; } node = node.parentElement; if (node) { var inside = node.querySelector(SEL); if (inside && inside.swiper && !inside.swiper.destroyed) return inside.swiper; } } var any = document.querySelector(SEL); return any && any.swiper && !any.swiper.destroyed ? any.swiper : null; } function dedupe(s) { if (!s.detachEvents || !s.attachEvents) return; for (var i = 0; i < 8; i++) { s.detachEvents(); } s.attachEvents(); } function tune(s) { var p = s.params; p.shortSwipes = true; p.longSwipesRatio = 0.2; p.longSwipesMs = 300; p.threshold = 0; p.followFinger = true; p.grabCursor = true; if (s.setGrabCursor) { s.setGrabCursor(); } } function init(s) { var track = range.querySelector('.carousel-range__track'); var knob = range.querySelector('.carousel-range__knob'); var fill = range.querySelector('.carousel-range__fill'); var last = range.querySelector('.carousel-range__num--last'); function span() { return track.clientWidth - knob.offsetWidth - START; } function render() { var p = Math.min(Math.max(s.progress || 0, 0), 1); var x = START + p * span(); knob.style.transform = 'translateX(' + x + 'px)'; fill.style.width = (x + knob.offsetWidth / 2) + 'px'; } function apply(clientX) { var r = track.getBoundingClientRect(); var p = (clientX - r.left - knob.offsetWidth / 2 - START) / span(); p = Math.min(Math.max(p, 0), 1); var tr = s.minTranslate() + (s.maxTranslate() - s.minTranslate()) * p; s.setTransition(0); s.setTranslate(tr); s.updateProgress(tr); s.updateActiveIndex(); s.updateSlidesClasses(); render(); } var dragging = false; knob.addEventListener('pointerdown', function (e) { dragging = true; knob.setPointerCapture(e.pointerId); knob.classList.add('is-dragging'); e.preventDefault(); e.stopPropagation(); }); knob.addEventListener('pointermove', function (e) { if (dragging) { apply(e.clientX); } }); function end() { if (!dragging) return; dragging = false; knob.classList.remove('is-dragging'); s.slideToClosest(400); } knob.addEventListener('pointerup', end); knob.addEventListener('pointercancel', end); track.addEventListener('pointerdown', function (e) { if (e.target === knob) return; apply(e.clientX); s.slideToClosest(400); }); s.on('setTranslate progress transitionEnd update resize', render); window.addEventListener('resize', render); if (last) { var real = s.el.querySelectorAll('.swiper-slide:not(.swiper-slide-duplicate)'); if (real.length) { last.textContent = real.length; } } render(); range.dataset.rangeReady = '1'; } var tries = 0; (function boot() { var s = findSwiper(); if (s) { dedupe(s); tune(s); init(s); return; } if (++tries < 60) { setTimeout(boot, 150); } })(); })();

See how you can measure RCS campaign effectiveness

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document.getElementById('tab-analityka').addEventListener('click', function(e) { e.preventDefault(); document.getElementById('e-n-tab-title-1042167845').click(); window.scrollTo({ top: 0 }); });

Measure your campaign effectiveness

With RCS, you have access to detailed data about your campaign effectiveness—without guessing whether the message arrived or was read.

  • Check how many people opened the message
  • See when it was read
  • Measure clicks on buttons and links

Make decisions based on data, not guesses. Optimize communication to deliver real results.

See what multimedia quality you can expect in RCS

Proceed
document.getElementById('tab-multimedia').addEventListener('click', function(e) { e.preventDefault(); document.getElementById('e-n-tab-title-1042167841').click(); window.scrollTo({ top: 0 }); });

For Industries

RCS Applications Across Industries

Discover the possibilities of RCS messaging in your industry.

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E-commerce

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Debt Collection

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Retail

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Gain a competitive advantage

Leverage the technological advantage that RCS provides and surprise your customers with interactive communication capabilities.

  • Send interactive multimedia messages
  • Share product and service catalogs
  • Conduct conversations through semi-automated conversation trees

And all this in the standard SMS app—your customers don't need to install additional software to receive RCS on their phones!

Product Features

Sending high-quality photos, videos, and audio

Sending text files of various formats

Two-way communication

Handling inquiries, orders, and complaints

Creating surveys

Interactive menu with selectable options

Message sent, delivered, and read statuses

High engagement rates

Detailed reports and comprehensive effectiveness analysis

Send RCS in Europe

With Tide Software, you gain the ability to reach customers abroad in an attractive, engaging way through international RCS delivery. Your messages stand out with multimedia and interaction, increase recipient attention and conversion, and you manage all campaigns from one CPaaS platform, without worrying about technology, coverage, and signing multiple agreements with local operators.

#1 RCS Leader in Poland

What Sets Us Apart

This gives us an advantage over others

Checking RCS availability in recipient database
Omnichannel in TidePlatform
In-depth analysis of recipient engagement
User base profiling
24/7/365 Support
Simple API Integration
Checking RCS availability in recipient database
Omnichannel in TidePlatform
In-depth analysis of recipient engagement
User base profiling
24/7/365 Support
Simple API Integration

Frequently Asked Questions

RCS is an advanced communication technology available in the native SMS app on Android phones. It enables businesses to send SMS text messages with enhanced capabilities, such as rich multimedia content, visualizations, surveys, group conversations, interactive buttons and cards, and much more. That’s why RCS messages are called SMS 2.0. It also allows for extended analysis, receiving sent, delivered, and read message statuses. It replaces traditional SMS with modern and advanced features previously available only in internet messengers.

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+48 222 927 901

The Administrator of Personal Data is Tide Software Sp. z o.o. with its registered office in Białystok. Personal data is processed for the purpose of handling inquiries, including presenting TIDE's offer, and, if you consent, for marketing purposes [in the future]. You have the right to: access your data, rectify it, erase it, restrict its processing, and lodge a complaint with the Polish Personal Data Protection Office (PUODO). Read more HERE

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