Webinar: In-message Shopping. How RCS Minimizes the Customer Journey.

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Who is this webinar for?

  • E-commerce managers and online store executives who are looking for new conversion channels beyond SMS and email
  • CRM and marketing automation specialists who want to shorten their customers’ mobile purchase path
  • Marketing directors and performance managers who observe declining CTRs in traditional channels year after year
  • Owners of medium-sized online stores who want to differentiate their communication without building their own application
  • Anyone who has heard of RCS but doesn’t know how to implement it in the Polish context — with Polish operators, customers, and databases

What will you learn from this webinar?

  • How RCS differs from SMS and why it’s a game-changer in e-commerce — without app downloads, with a verified sender, and with buttons and product carousels in the message
  • What a ready-made RCS scenario for an online store looks like — from customer greeting, through product presentation, to a “Buy now” button in a single message window
  • Specific examples of RCS implementations in Polish e-commerce — what works, what to avoid, how to start
  • At what points in the customer journey RCS offers the most value — abandoned cart, delivery notifications, seasonal campaigns, loyalty programs
  • How to technically implement RCS in your company — from registering a company bot, through testing, to the first campaign

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