Michał Twardowski Appointed Sales Director at Tide Software
Tide Software strengthens its management team. Michał Twardowski has joined the company, taking on the position of Sales Director. Michał Twardowski is a manager with eighteen years of experience in the telecommunications industry, having managed sales teams at T-Mobile Polska for the past few years.
Telecommunications DNA and Sales Experience
Michał Twardowski gained practical sales experience as a business advisor, which became the foundation for his later path as a leader. For over a dozen years of his career, he was associated with leading entities in the telecommunications sector such as GTS, Virtual Telecom, and T-Mobile Polska, where he built business relationships with brands from major economic sectors. In recent years, as a sales leader, he managed teams and achieved ambitious business goals, translating into significant revenue growth. Before joining Tide Software, he held the position of Sales Leader T-Business IT Services at T-Mobile Polska Business Solutions.
The new Sales Director of Tide Software has experience in serving the largest corporate clients in Poland. He has collaborated with leading market players, including those from the retail sector, building relationships with prominent brands such as Lidl, Jeronimo Martins Polska, McDonald’s, and AmRest, as well as entities from the medical industry, such as Medicover and Enel-Med. Concurrently, he developed competencies in the integration market, which allowed him to take a broad view of client needs in ICT services and new technologies.
Tide Software is a company that is increasingly setting the pace for change in mobile communication in Poland. As the RCS leader in Poland and a leading CPaaS platform provider, it has ambitions for an even larger market share. I am bringing my experience from the largest organizations to Tide Software. I was attracted to the company not only by its technology but also by its organizational culture and growth potential, which I can genuinely influence – says Michał Twardowski, Sales Director at Tide Software.
Michał is excellent at what he does. He brings over a decade of sales and team management experience in the telecommunications sector to Tide Software. He perfectly understands the specifics of this industry and the needs of business clients. He has a sales acumen, knows how to develop and motivate a team, and build lasting client relationships. It was this combination of strong sales competencies and management skills that made inviting Michał to Tide Software a natural decision for us. I believe he will bring immense value to our team and help us scale sales in key segments – from finance, through e-commerce, to debt collection – says Urszula Katarzyna Kruczek, Vice President of the Management Board at Tide Software.
The strengthening of the sales department aligns with Tide Software’s broader strategy of scaling operations in CPaaS, RCS for Business, contact center, and voice solutions. The company is the market leader in RCS in Poland in terms of message volume and market coverage, and the TidePlatform enables companies to use all communication channels in one place.
