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The Future of Business-to-Customer Communication – A Tide Software and Orange Polska Report

How RCS is changing the game

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RCS, or interactive SMS 2.0

In an era of growing popularity of conversational text communication, brands are seeking effective, interactive ways to reach customers. RCS (Rich Communication Services), or “SMS 2.0,” combines the best features of SMS messages with functionalities known from instant messengers, offering advanced multimedia, interactive buttons, and a high level of security. The average annual growth of the RCS market in Poland (CAGR) between 2025-2030 is projected at 126% according to the study.  

“The text communication market is entering a new era. In the coming years, the growth in RCS technology adoption could reach triple-digit, and then strong double-digit dynamics. This means that this growth may surpass the pace at which the Polish market adapted mobile payments since 2015.”
~Jerzy Klimaszewski, CEO of Tide Software
 
“A global increase in the use of RCS in interpersonal and business communication is already clearly visible. This is not a fleeting trend, but a steady one, confirmed by Orange Group data in Europe and Africa. It is also confirmed in the local Polish operator market, where we observe a systematically growing number of users.”
~Radosław Turek, Wholesale Products Manager, Orange Polska

From the report by Poland's RCS market leaders – Tide Software and Orange Polska – you will learn:

  1. How communication preferences are changing: 76% of consumers prefer text communication over voice when contacting brands.
  2. The importance of conversational communication: Over 82% of Generation Z representatives prefer conversational communication (via messengers, RCS) instead of traditional calls.
  3. How personalization affects loyalty: The younger the group surveyed, the more they value personalization of advertising messages. Among Gen Z, over half of respondents (50.53%) consider this issue very important or important.
  4. How to ensure communication security and why RCS can be an effective way to counter cyber threats?
    Verified sender status in RCS increases trust – 48% of customers are more likely to click on links from verified senders.
Download the report and discover how RCS can revolutionize business-to-customer communication!

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