Webinar: In-message Shopping. How RCS Minimizes the Customer Journey.
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Who is this webinar for?
E-commerce managers and online store executives who are looking for new conversion channels beyond SMS and email
CRM and marketing automation specialists who want to shorten their customers’ mobile purchase path
Marketing directors and performance managers who observe declining CTRs in traditional channels year after year
Owners of medium-sized online stores who want to differentiate their communication without building their own application
Anyone who has heard of RCS but doesn’t know how to implement it in the Polish context — with Polish operators, customers, and databases
What will you learn from this webinar?
How RCS differs from SMS and why it’s a game-changer in e-commerce — without app downloads, with a verified sender, and with buttons and product carousels in the message
What a ready-made RCS scenario for an online store looks like — from customer greeting, through product presentation, to a “Buy now” button in a single message window
Specific examples of RCS implementations in Polish e-commerce — what works, what to avoid, how to start
At what points in the customer journey RCS offers the most value — abandoned cart, delivery notifications, seasonal campaigns, loyalty programs
How to technically implement RCS in your company — from registering a company bot, through testing, to the first campaign