eSky.pl is a leader in the tourism industry, offering customers the opportunity to book flights, hotels, tours, and holiday packages at attractive prices. For years, the brand has supported travelers in planning both short city breaks and longer, exotic trips.
As part of the RCS campaign sent via Tide Software, eSky.pl prepared an attractive promotional offer, the main element of which was a PLN 100 bonus to be used in the eSky Wallet. The creative was designed in a summer, holiday spirit and was based on light, friendly language with the addition of emojis, which helped to distinguish the message and give it a direct character.
RCS messages combined clear headlines, travel-themed graphics, and distinct CTA buttons leading to specific offers: city breaks, last-minute trips, and all-inclusive packages. This form of communication not only highlighted the financial benefit but also facilitated a quick transition to purchase.
The campaign demonstrated that attractive visual creative combined with an interactive RCS format effectively engages recipients and builds their interest in the offer. This allowed the brand to present its proposals in a modern and engaging way, strengthening customer relationships.
The target audience for the RCS campaign consisted of a base of 100,000 RCS recipients—Orange network subscribers, targeted according to criteria defined by eSky.pl.
The campaign's goal was to encourage recipients to take advantage of an attractive promotional offer, the main element of which was a PLN 100 bonus to be used in the eSky Wallet.
The graphics in the RCS communication had a travel theme and featured clear headlines and distinct CTA buttons leading to specific offers: city breaks, last-minute trips, and all-inclusive packages.
Recipients knew who the sender of the RCS message was, thanks to the logo, company banner, and contact information.
RCS messaging from Tide Software is an extremely interesting tool. We particularly appreciate the ability to quickly and directly interact with customers through interactive buttons according to planned scenarios. RCS also delivered a significantly higher OR, which means the message reached a greater number of customers.
"RCS messaging from Tide Software is an incredibly interesting tool. We particularly appreciate the ability to quickly and directly interact with customers through interactive buttons, in line with planned scenarios. RCS also brought a significantly higher OR rate, which means the message reached a larger number of customers and can thus genuinely translate into increased conversion. We also appreciate the simplicity and clarity of the message, as well as the intuitive reporting of results. RCS gives us the space to further increase the effectiveness of communication with customers."
eSky.pl Team
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