MALL PROMO is a marketing agency creating innovative promotional campaigns for shopping centers, supporting shopping centers and retail parks in building customer relationships through effective communication and engaging activities.GALERIA SŁONECZNA is one of the largest shopping centers in the Radom region, offering a wide range of shops, restaurants, and services and regularly organizing modern events and activities for customers.
As part of the collaboration between Tide Software, the Mall Promo agency, and their client Galeria Słoneczna, we conducted an RCS campaign aimed at informing customers about seasonal promotions and events, increasing their engagement through interactive communication, and encouraging them to visit the center and take advantage of tenants' offers. Thanks to the implementation of Tide Software's RCS messaging service, recipients received visually appealing content with graphics, CTA buttons, and a map for directions. This format stood out from traditional messages, which significantly translated into increased campaign interest and higher conversion.
The RCS campaign was targeted at the local community, consisting of current customers of Galeria Słoneczna shopping center in Radom.
The campaign's goal was to communicate seasonal promotions and events, increase customer engagement through interactive communication, and encourage visits to Galeria Słoneczna in Radom.
Recipients received visually attractive content with graphics, CTA buttons, and a location map. This format significantly increased campaign interest and higher conversion.
Recipients knew who the sender of the RCS message was, thanks to the logo, company banner, and contact details.
As for the results, we were pleasantly surprised. We can see that RCS was more attractive to app users than PUSH. Thanks to the RCS campaign, we managed to reach a wide range of customers and capture their attention in a completely new way. This is an important step for us toward modern communication with our customers.
"Regarding the results, we were pleasantly surprised. We observed that RCS was more appealing to app users than PUSH. Thanks to the RCS campaign, we successfully reached a wide range of customers and captured their attention in a completely new way. Interactive messages allowed us to better present our offer and effectively encourage visits to the Gallery. This marks an important step towards modern communication with our customers."
The team of Galeria Słoneczna and Mall Promo agency
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