{"id":12544,"date":"2025-11-14T15:05:41","date_gmt":"2025-11-14T14:05:41","guid":{"rendered":"https:\/\/www.tidesoftware.imperia.dev\/case-study\/rcs-case-study-neonail\/"},"modified":"2026-09-23T15:33:13","modified_gmt":"2026-09-23T13:33:13","slug":"rcs-case-study-neonail","status":"publish","type":"case-study","link":"https:\/\/www.tidesoftware.imperia.dev\/en\/case-study\/rcs-case-study-neonail\/","title":{"rendered":"RCS Case Study: NEONAIL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12544\" class=\"elementor elementor-12544 elementor-9008\" data-elementor-post-type=\"case-study\">\n\t\t\t\t<section class=\"elementor-element elementor-element-49a6549 e-con e-atomic-element e-flexbox-base e-default-section e-49a6549-6e86fc1 hero-bg \" data-id=\"49a6549\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"49a6549\" data-e-type=\"e-flexbox\" data-id=\"49a6549\">\n    <div class=\"elementor-element elementor-element-1812804 e-con e-atomic-element e-flexbox-base e-default-div section-content e-1812804-cefa12f \" data-id=\"1812804\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1812804\" data-e-type=\"e-flexbox\" data-id=\"1812804\">\n    <div class=\"elementor-element elementor-element-32eeb28 e-con e-atomic-element e-flexbox-base e-default-div content-wrapper e-32eeb28-b945077 \" data-id=\"32eeb28\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"32eeb28\" data-e-type=\"e-flexbox\" data-id=\"32eeb28\">\n    <div class=\"elementor-element elementor-element-7b383ff e-con e-atomic-element e-flexbox-base e-default-div e-7b383ff-f547940 zero-padding \" data-id=\"7b383ff\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7b383ff\" data-e-type=\"e-flexbox\" data-id=\"7b383ff\">\n    \t\t\t<h1 data-interaction-id=\"fbfda91\" class=\"e-fbfda91-098a8c9 h1 e-heading-base e-default-h1\" data-e-type=\"widget\" data-id=\"fbfda91\">RCS Case Study: NEONAIL<\/h1>\n\t\t\t\t\t<p class=\"hero-subheading e-7b45c24-5b5d519 e-paragraph-base e-default-p\" data-interaction-id=\"7b45c24\" data-e-type=\"widget\" data-id=\"7b45c24\">Cosmo Group, a leader in the beauty industry, owns brands such as NEONAIL, MYLAQ, and COSMO SPA. The company operates in Poland and international markets, offering solutions for nail styling, body care, and makeup. NEONAIL, the flagship brand of Cosmo Group, is a leading international company in the nail styling and care category. It offers unique and innovative manicure products. <\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-f08b427 e-con e-atomic-element e-flexbox-base e-default-div e-f08b427-2945032 \" data-id=\"f08b427\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f08b427\" data-e-type=\"e-flexbox\" data-id=\"f08b427\">\n    \t\t<div class=\"elementor-element elementor-element-4c02203 elementor-widget elementor-widget-aacf-masked-image\" data-id=\"4c02203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aacf-masked-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"aacf-masked-image-wrap\"><svg class=\"aacf-masked-image__defs\" width=\"0\" height=\"0\" aria-hidden=\"true\" focusable=\"false\"><defs><clipPath id=\"aacf-img-mask-4c02203\" clipPathUnits=\"objectBoundingBox\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" transform=\"scale(0.001984127)\" d=\"M503.999 471c0 17.673-14.327 32-32 32H299.984c-17.673 0-32-14.327-32-32V325.64a21.517 21.517 0 0 0-21.515-21.515H31.999c-17.673 0-32-14.327-32-32V32.678c0-17.674 14.327-32 32-32h239.447c17.673 0 32 14.326 32 32v194.204a32.002 32.002 0 0 0 9.373 22.628l8.103 8.103a31.999 31.999 0 0 0 22.627 9.372h128.45c17.673 0 32 14.327 32 32V471Z\"\/><\/clipPath><\/defs><\/svg>\t\t\t\t<div class=\"aacf-masked-image\" style=\"clip-path:url(#aacf-img-mask-4c02203);-webkit-clip-path:url(#aacf-img-mask-4c02203)\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/12\/NEONAIL-i-Cosmo-Group-Karuzela-Linkedin-RCS-Case-Study-600x750-1.png\" alt=\"\" loading=\"lazy\">\r\n\t\t\t\t\t<span class=\"aacf-masked-image__overlay\" aria-hidden=\"true\"><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-16f2fc6 e-con e-atomic-element e-flexbox-base e-default-div content-wrapper e-16f2fc6-33715ab \" data-id=\"16f2fc6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"16f2fc6\" data-e-type=\"e-flexbox\" data-id=\"16f2fc6\">\n    \t\t<div class=\"elementor-element elementor-element-e46ff4d elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"e46ff4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-df5195a\" href=\"https:\/\/www.linkedin.com\/company\/tide-software-sp-z-o-o-\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"block w-24\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\" style=\"fill: none; stroke: none; stroke-width: 1px; color: rgb(255, 255, 255);\"><path d=\"M13.5 21.9902H9.5V9.99023H13.5V11.9902C14.3526 10.9055 15.6456 10.2588 17.025 10.2272C19.5056 10.241 21.5072 12.2596 21.5 14.7402V21.9902H17.5V15.2402C17.34 14.1229 16.3818 13.2938 15.253 13.2962C14.7593 13.3118 14.2932 13.528 13.9624 13.8949C13.6316 14.2617 13.4646 14.7475 13.5 15.2402V21.9902ZM7.5 21.9902H3.5V9.99023H7.5V21.9902ZM5.5 7.99023C4.39543 7.99023 3.5 7.0948 3.5 5.99023C3.5 4.88566 4.39543 3.99023 5.5 3.99023C6.60457 3.99023 7.5 4.88566 7.5 5.99023C7.5 6.52067 7.28929 7.02938 6.91421 7.40445C6.53914 7.77952 6.03043 7.99023 5.5 7.99023Z\" fill=\"currentColor\" style=\"fill: rgb(255, 255, 255); stroke: none; stroke-width: 1px; color: rgb(255, 255, 255);\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-5a55401\" href=\"https:\/\/www.facebook.com\/TideSoftware\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"block w-24\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\" style=\"fill: none; stroke: none; stroke-width: 1px; color: rgb(255, 255, 255);\"><path d=\"M2.25195 12.9923C2.25312 17.9117 5.83036 22.1003 10.689 22.8713V15.8823H8.15195V12.9923H10.692V10.7923C10.5784 9.74982 10.9345 8.71087 11.6636 7.95721C12.3927 7.20355 13.4193 6.81329 14.465 6.89228C15.2155 6.9044 15.9641 6.97124 16.705 7.09228V9.55128H15.441C15.0058 9.49428 14.5683 9.638 14.2517 9.94195C13.9351 10.2459 13.7737 10.6772 13.813 11.1143V12.9923H16.584L16.141 15.8833H13.813V22.8713C19.0674 22.0409 22.752 17.2421 22.1975 11.9514C21.6429 6.66065 17.0432 2.73021 11.7308 3.00746C6.41831 3.28471 2.2528 7.67259 2.25195 12.9923Z\" fill=\"currentColor\" style=\"fill: rgb(255, 255, 255); stroke: none; stroke-width: 1px; color: rgb(255, 255, 255);\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/section>\n<div class=\"elementor-element elementor-element-244e6e6 e-con e-atomic-element e-flexbox-base e-default-div e-244e6e6-a7943e6 section-wide \" data-id=\"244e6e6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"244e6e6\" data-e-type=\"e-flexbox\" data-id=\"244e6e6\">\n    <div class=\"elementor-element elementor-element-a65988e e-con e-atomic-element e-flexbox-base e-default-div e-a65988e-8538c9d content-wrapper \" data-id=\"a65988e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a65988e\" data-e-type=\"e-flexbox\" data-id=\"a65988e\">\n    <div class=\"elementor-element elementor-element-8eb94f5 e-con e-atomic-element e-flexbox-base e-default-div e-8eb94f5-d5d55e1 \" data-id=\"8eb94f5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8eb94f5\" data-e-type=\"e-flexbox\" data-id=\"8eb94f5\">\n    \t\t\t<h2 data-interaction-id=\"d90627c\" class=\"h2 e-d90627c-2af9bd9 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"d90627c\">RCS Campaign with Tide Software<\/h2>\n\t\t\t\t\t<p class=\"text e-d6ed7b1-60e6e84 e-paragraph-base e-default-p\" data-interaction-id=\"d6ed7b1\" data-e-type=\"widget\" data-id=\"d6ed7b1\">The RCS campaign for Cosmo Group, powered by Tide Software, was part of NEONAIL's winter communication promoting a wide range of nail polish colors and other cosmetics. The first RCS message featured a carousel of various products, and by clicking on the personalized current NEONAIL offer, customers could view the details of the selected cosmetic. <\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-dab1a82 e-con e-atomic-element e-flexbox-base e-default-div e-dab1a82-a2d868a \" data-id=\"dab1a82\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"dab1a82\" data-e-type=\"e-flexbox\" data-id=\"dab1a82\">\n    <div class=\"elementor-element elementor-element-b559332 e-con e-atomic-element e-flexbox-base e-default-div zero-padding e-b559332-9373256 \" data-id=\"b559332\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b559332\" data-e-type=\"e-flexbox\" data-id=\"b559332\">\n    \n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-ec5110b e-con e-atomic-element e-flexbox-base e-default-div e-ec5110b-9350bec content-wrapper \" data-id=\"ec5110b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ec5110b\" data-e-type=\"e-flexbox\" data-id=\"ec5110b\">\n    \t\t<div class=\"elementor-element elementor-element-dbbbeba elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"dbbbeba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;ad16c3a&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;881bfb2&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;92f1ed9&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;36c7bec&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;b4b1a64&quot;}],&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"karuzela\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bc443d e-flex e-con-boxed e-con e-child\" data-id=\"4bc443d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3951cf0 e-con e-atomic-element e-flexbox-base e-default-div e-3951cf0-05f3bbe \" data-id=\"3951cf0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3951cf0\" data-e-type=\"e-flexbox\" data-id=\"3951cf0\">\n    \t\t\t<h4 data-interaction-id=\"fd40116\" class=\"h4 e-heading-base e-default-h4\" data-e-type=\"widget\" data-id=\"fd40116\">RCS builds loyalty<\/h4>\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-default-img \" data-interaction-id=\"43dd844\" data-e-type=\"widget\" data-id=\"43dd844\" id=\"13473\" src=\"https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/1-800x1729-1.png\" width=\"800\" height=\"1729\" srcset=\"https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/1-800x1729-1.png 800w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/1-800x1729-1-139x300.png 139w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/1-800x1729-1-474x1024.png 474w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/1-800x1729-1-768x1660.png 768w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/1-800x1729-1-711x1536.png 711w\" alt=\"\"\/>\t\t\t\t\t<p class=\"e-1abbd99-0c729aa e-paragraph-base e-default-p\" data-interaction-id=\"1abbd99\" data-e-type=\"widget\" data-id=\"1abbd99\"> The RCS campaign for Cosmo Group was aimed at the company's customers who consented to marketing communication and were interested in NEONAIL brand products. <\/p>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5ada9f e-flex e-con-boxed e-con e-child\" data-id=\"b5ada9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef8953c e-con e-atomic-element e-flexbox-base e-default-div e-ef8953c-797a84d \" data-id=\"ef8953c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ef8953c\" data-e-type=\"e-flexbox\" data-id=\"ef8953c\">\n    \t\t\t<h4 data-interaction-id=\"3c1b46c\" class=\"h4 e-heading-base e-default-h4\" data-e-type=\"widget\" data-id=\"3c1b46c\">RCS builds conversion<\/h4>\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img \" data-interaction-id=\"75d7e0b\" data-e-type=\"widget\" data-id=\"75d7e0b\" id=\"13472\" src=\"https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/2-800x1729-1.png\" width=\"800\" height=\"1729\" srcset=\"https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/2-800x1729-1.png 800w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/2-800x1729-1-139x300.png 139w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/2-800x1729-1-474x1024.png 474w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/2-800x1729-1-768x1660.png 768w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/2-800x1729-1-711x1536.png 711w\" alt=\"\"\/>\t\t\t\t\t<p class=\"e-d2411da-5fa47c2 e-paragraph-base e-default-p\" data-interaction-id=\"d2411da\" data-e-type=\"widget\" data-id=\"d2411da\"> The RCS delivery for Cosmo Group via Tide Software was part of NEONAIL's winter communication promoting a wide range of nail polish colors and other cosmetics. <\/p>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0a5f47 e-flex e-con-boxed e-con e-child\" data-id=\"c0a5f47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1bf3f7f e-con e-atomic-element e-flexbox-base e-default-div e-1bf3f7f-aa5075f \" data-id=\"1bf3f7f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1bf3f7f\" data-e-type=\"e-flexbox\" data-id=\"1bf3f7f\">\n    \t\t\t<h4 data-interaction-id=\"1b44e5f\" class=\"h4 e-heading-base e-default-h4\" data-e-type=\"widget\" data-id=\"1b44e5f\"> RCS builds interaction <\/h4>\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img \" data-interaction-id=\"3d47846\" data-e-type=\"widget\" data-id=\"3d47846\" id=\"13471\" src=\"https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/3-800x1729-1.png\" width=\"800\" height=\"1729\" srcset=\"https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/3-800x1729-1.png 800w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/3-800x1729-1-139x300.png 139w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/3-800x1729-1-474x1024.png 474w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/3-800x1729-1-768x1660.png 768w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/3-800x1729-1-711x1536.png 711w\" alt=\"\"\/>\t\t\t\t\t<p class=\"e-21a7489-d3b0813 e-paragraph-base e-default-p\" data-interaction-id=\"21a7489\" data-e-type=\"widget\" data-id=\"21a7489\"> The first RCS message featured a carousel of various products, and by clicking on the personalized current NEONAIL offer, customers could view the details of the selected cosmetic. <\/p>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a86ae3 e-flex e-con-boxed e-con e-child\" data-id=\"2a86ae3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ac0e1e e-con e-atomic-element e-flexbox-base e-default-div e-5ac0e1e-eb9de68 \" data-id=\"5ac0e1e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5ac0e1e\" data-e-type=\"e-flexbox\" data-id=\"5ac0e1e\">\n    \t\t\t<h4 data-interaction-id=\"51382d6\" class=\"h4 e-heading-base e-default-h4\" data-e-type=\"widget\" data-id=\"51382d6\"> RCS builds trust <\/h4>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img \" data-interaction-id=\"e6bdd5f\" data-e-type=\"widget\" data-id=\"e6bdd5f\" id=\"13470\" src=\"https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/4-800x1729-1.png\" width=\"800\" height=\"1729\" srcset=\"https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/4-800x1729-1.png 800w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/4-800x1729-1-139x300.png 139w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/4-800x1729-1-474x1024.png 474w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/4-800x1729-1-768x1660.png 768w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/4-800x1729-1-711x1536.png 711w\" alt=\"\"\/>\t\t\t\t\t<p class=\"e-e5b7e48-cb2f048 e-paragraph-base e-default-p\" data-interaction-id=\"e5b7e48\" data-e-type=\"widget\" data-id=\"e5b7e48\"> Recipients knew who the sender of the RCS message was, thanks to the logo, company banner, and contact details. <\/p>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0188ad3 e-flex e-con-boxed e-con e-child\" data-id=\"0188ad3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dba1d37 e-con e-atomic-element e-flexbox-base e-default-div e-dba1d37-1f4c707 \" data-id=\"dba1d37\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"dba1d37\" data-e-type=\"e-flexbox\" data-id=\"dba1d37\">\n    \t\t\t<h4 data-interaction-id=\"7abeb4c\" class=\"h4 e-heading-base e-default-h4\" data-e-type=\"widget\" data-id=\"7abeb4c\"> Client's opinion <\/h4>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img \" data-interaction-id=\"dc0e704\" data-e-type=\"widget\" data-id=\"dc0e704\" id=\"13469\" src=\"https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/5-800x1729-1.png\" width=\"800\" height=\"1729\" srcset=\"https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/5-800x1729-1.png 800w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/5-800x1729-1-139x300.png 139w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/5-800x1729-1-474x1024.png 474w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/5-800x1729-1-768x1660.png 768w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/5-800x1729-1-711x1536.png 711w\" alt=\"\"\/>\t\t\t\t\t<p class=\"e-f328131-7b5ea12 e-paragraph-base e-default-p\" data-interaction-id=\"f328131\" data-e-type=\"widget\" data-id=\"f328131\"> RCS is a modern form of communication that has shown its enormous potential from the very first campaigns. Although for many recipients it was their first contact with this channel, the reactions were very positive \u2013 and this is just the beginning! It is an ideal solution for brands that want to establish a real dialogue with the customer.   <\/p>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba09762 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"ba09762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"carousel-range\" data-carousel-range>\n  <span class=\"carousel-range__num\">1<\/span>\n  <div class=\"carousel-range__track\">\n    <div class=\"carousel-range__bar\"><\/div>\n    <div class=\"carousel-range__fill\"><\/div>\n    <div class=\"carousel-range__knob\"><\/div>\n  <\/div>\n  <span class=\"carousel-range__num carousel-range__num--last\">5<\/span>\n<\/div>\n\n<style>\n.carousel-range {\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  gap: 16px;\n  margin-top: 32px;\n}\n@media (min-width: 1024px) { .carousel-range { margin-top: 48px; } }\n\n.carousel-range__num {\n  font-size: 16px;\n  line-height: 1;\n  user-select: none;\n}\n.carousel-range__track {\n  position: relative;\n  width: 40rem;\n  max-width: 100%;\n  height: 25px;\n  cursor: pointer;\n  touch-action: none;\n}\n.carousel-range__bar {\n  position: absolute;\n  left: 0; right: 0; top: 50%;\n  height: 1px;\n  margin-top: -0.5px;\n  background: #000;\n}\n.carousel-range__fill {\n  position: absolute;\n  left: 0; top: 50%;\n  height: 3px;\n  width: 0;\n  margin-top: -1.5px;\n  background: #000;\n  pointer-events: none;\n}\n.carousel-range__knob {\n  position: absolute;\n  left: 0; top: 0;\n  width: 25px; height: 25px;\n  box-sizing: border-box;\n  border: 1px solid #000;\n  border-radius: 50%;\n  background: #fff;\n  z-index: 1;\n  cursor: grab;\n  touch-action: none;\n}\n.carousel-range__knob::after {\n  content: '';\n  position: absolute;\n  inset: 4px;\n  border-radius: 50%;\n  background: #000;\n}\n.carousel-range__knob.is-dragging { cursor: grabbing; }\n<\/style>\n\n<script>\n(function () {\n  var SEL   = '.swiper, .swiper-container, .e-n-carousel';\n  var START = 40; \/\/ \u043e\u0442\u0441\u0442\u0443\u043f \u043a\u0440\u0443\u0436\u043a\u0430 \u043e\u0442 \u043d\u0430\u0447\u0430\u043b\u0430 \u043b\u0438\u043d\u0438\u0438 \u043d\u0430 \u043f\u0435\u0440\u0432\u043e\u043c \u0441\u043b\u0430\u0439\u0434\u0435, px\n\n  var root  = document.currentScript.closest('.elementor-widget, .elementor-element') || document.currentScript.parentElement;\n  var range = root.querySelector('[data-carousel-range]') || document.querySelector('[data-carousel-range]');\n  if (!range || range.dataset.rangeReady) return;\n\n  function findSwiper() {\n    var node = root;\n    while (node) {\n      var prev = node.previousElementSibling;\n      while (prev) {\n        var hit = prev.matches(SEL) ? prev : prev.querySelector(SEL);\n        if (hit && hit.swiper && !hit.swiper.destroyed) return hit.swiper;\n        prev = prev.previousElementSibling;\n      }\n      node = node.parentElement;\n      if (node) {\n        var inside = node.querySelector(SEL);\n        if (inside && inside.swiper && !inside.swiper.destroyed) return inside.swiper;\n      }\n    }\n    var any = document.querySelector(SEL);\n    return any && any.swiper && !any.swiper.destroyed ? any.swiper : null;\n  }\n\n  function dedupe(s) {\n    if (!s.detachEvents || !s.attachEvents) return;\n    for (var i = 0; i < 8; i++) { s.detachEvents(); }\n    s.attachEvents();\n  }\n\n  function tune(s) {\n    var p = s.params;\n    p.shortSwipes     = true;\n    p.longSwipesRatio = 0.2;\n    p.longSwipesMs    = 300;\n    p.threshold       = 0;\n    p.followFinger    = true;\n    p.grabCursor      = true;\n    if (s.setGrabCursor) { s.setGrabCursor(); }\n  }\n\n  function init(s) {\n    var track = range.querySelector('.carousel-range__track');\n    var knob  = range.querySelector('.carousel-range__knob');\n    var fill  = range.querySelector('.carousel-range__fill');\n    var last  = range.querySelector('.carousel-range__num--last');\n\n    function span() { return track.clientWidth - knob.offsetWidth - START; }\n\n    function render() {\n      var p = Math.min(Math.max(s.progress || 0, 0), 1);\n      var x = START + p * span();\n      knob.style.transform = 'translateX(' + x + 'px)';\n      fill.style.width = (x + knob.offsetWidth \/ 2) + 'px';\n    }\n\n    function apply(clientX) {\n      var r = track.getBoundingClientRect();\n      var p = (clientX - r.left - knob.offsetWidth \/ 2 - START) \/ span();\n      p = Math.min(Math.max(p, 0), 1);\n      var tr = s.minTranslate() + (s.maxTranslate() - s.minTranslate()) * p;\n      s.setTransition(0);\n      s.setTranslate(tr);\n      s.updateProgress(tr);\n      s.updateActiveIndex();\n      s.updateSlidesClasses();\n      render();\n    }\n\n    var dragging = false;\n\n    knob.addEventListener('pointerdown', function (e) {\n      dragging = true;\n      knob.setPointerCapture(e.pointerId);\n      knob.classList.add('is-dragging');\n      e.preventDefault();\n      e.stopPropagation();\n    });\n\n    knob.addEventListener('pointermove', function (e) {\n      if (dragging) { apply(e.clientX); }\n    });\n\n    function end() {\n      if (!dragging) return;\n      dragging = false;\n      knob.classList.remove('is-dragging');\n      s.slideToClosest(400);\n    }\n    knob.addEventListener('pointerup', end);\n    knob.addEventListener('pointercancel', end);\n\n    track.addEventListener('pointerdown', function (e) {\n      if (e.target === knob) return;\n      apply(e.clientX);\n      s.slideToClosest(400);\n    });\n\n    s.on('setTranslate progress transitionEnd update resize', render);\n    window.addEventListener('resize', render);\n\n    if (last) {\n      var real = s.el.querySelectorAll('.swiper-slide:not(.swiper-slide-duplicate)');\n      if (real.length) { last.textContent = real.length; }\n    }\n\n    render();\n    range.dataset.rangeReady = '1';\n  }\n\n  var tries = 0;\n  (function boot() {\n    var s = findSwiper();\n    if (s) {\n      dedupe(s);\n      tune(s);\n      init(s);\n      return;\n    }\n    if (++tries < 60) { setTimeout(boot, 150); }\n  })();\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-6728210 e-con e-atomic-element e-flexbox-base e-default-div e-6728210-cfdccc9 section-wide \" data-id=\"6728210\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6728210\" data-e-type=\"e-flexbox\" data-id=\"6728210\">\n    <div class=\"elementor-element elementor-element-87d1777 e-con e-atomic-element e-flexbox-base e-default-div section-content e-87d1777-c49f691 \" data-id=\"87d1777\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"87d1777\" data-e-type=\"e-flexbox\" data-id=\"87d1777\">\n    <div class=\"elementor-element elementor-element-9c1a556 e-con e-atomic-element e-flexbox-base e-default-div content-wrapper e-9c1a556-6f6d557 \" data-id=\"9c1a556\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9c1a556\" data-e-type=\"e-flexbox\" data-id=\"9c1a556\">\n    \t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img e-544a8c0-bf7a665\" data-interaction-id=\"544a8c0\" data-e-type=\"widget\" data-id=\"544a8c0\" id=\"12545\" src=\"https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/NEONAIL-i-Cosmo-Group-Karuzela-Linkedin-RCS-Case-Study-1.png\" width=\"1200\" height=\"1500\" srcset=\"https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/NEONAIL-i-Cosmo-Group-Karuzela-Linkedin-RCS-Case-Study-1.png 1200w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/NEONAIL-i-Cosmo-Group-Karuzela-Linkedin-RCS-Case-Study-1-240x300.png 240w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/NEONAIL-i-Cosmo-Group-Karuzela-Linkedin-RCS-Case-Study-1-819x1024.png 819w, https:\/\/www.tidesoftware.imperia.dev\/wp-content\/uploads\/2025\/11\/NEONAIL-i-Cosmo-Group-Karuzela-Linkedin-RCS-Case-Study-1-768x960.png 768w\" alt=\"\"\/>\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6e3262d e-con e-atomic-element e-flexbox-base e-default-div content-wrapper e-6e3262d-78520ea \" data-id=\"6e3262d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6e3262d\" data-e-type=\"e-flexbox\" data-id=\"6e3262d\">\n    \t\t\t<h2 data-interaction-id=\"f277a8d\" class=\"h2 e-f277a8d-3ed6870 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"f277a8d\">Our Client's Feedback<\/h2>\n\t\t\t\t\t<p class=\"text e-fabf7ce-f1a2fca e-paragraph-base e-default-p\" data-interaction-id=\"fabf7ce\" data-e-type=\"widget\" data-id=\"fabf7ce\">\"RCS is an innovative form of communication that has shown its significant potential from the very first campaigns. Although for many recipients it was their first contact with this channel, reactions were very positive \u2013 and this is just the beginning!\" <br><br>RCS builds trust and engages users much more effectively than traditional messages. It's an ideal solution for brands that want to stand out from the competition and establish a real dialogue with customers. If you're looking for an innovative way to increase conversions \u2013 RCS is an investment that pays off.\"  <br><br>Cosmo Group and NEONAIL brand team<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-faf10a9 e-con e-atomic-element e-flexbox-base e-default-div e-faf10a9-9c09997 \" data-id=\"faf10a9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"faf10a9\" data-e-type=\"e-flexbox\" data-id=\"faf10a9\">\n    \t\t\t<div class=\"elementor-element elementor-element-0tp486n e-con e-atomic-element e-flexbox-base e-default-div section-wide e-d7469be-4fa77db \" data-id=\"0tp486n\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d7469be\" data-e-type=\"e-flexbox\" data-id=\"0tp486n\">\n    <div class=\"elementor-element elementor-element-0vh3zm5 e-con e-atomic-element e-flexbox-base e-default-div e-66caa8f-6fc87b2 content-wrapper \" data-id=\"0vh3zm5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"66caa8f\" data-e-type=\"e-flexbox\" data-id=\"0vh3zm5\">\n    <div class=\"elementor-element elementor-element-1oqyisr e-con e-atomic-element e-flexbox-base e-default-div e-58b4c32-cb5b6d6 content-wrapper \" data-id=\"1oqyisr\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"58b4c32\" data-e-type=\"e-flexbox\" data-id=\"1oqyisr\">\n    <div class=\"elementor-element elementor-element-190h05h e-con e-atomic-element e-flexbox-base e-default-div zero-padding e-715ac33-2346999 \" data-id=\"190h05h\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"715ac33\" data-e-type=\"e-flexbox\" data-id=\"190h05h\">\n    \t\t\t<h3 data-interaction-id=\"6039838\" class=\"e-6039838-8e01138 h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"1k8mvk5\"><\/h3>\n\t\t\t\t\t<h3 data-interaction-id=\"80f5aac\" class=\"e-80f5aac-fa04868 h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"0im3upu\"><\/h3>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1uy7sfz e-con e-atomic-element e-flexbox-base e-default-div zero-padding e-edbbe87-159b8f6 \" data-id=\"1uy7sfz\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"edbbe87\" data-e-type=\"e-flexbox\" data-id=\"1uy7sfz\">\n    \t\t\t<h2 data-interaction-id=\"142a3f7\" class=\"h3 h2 e-142a3f7-13f40b2 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"1deikno\"><\/h2>\n\t\t\t\t\t<h3 data-interaction-id=\"5e14b64\" class=\"h3 e-5e14b64-0731663 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"1wadmvp\"><\/h3>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-1ssv7ps e-con e-atomic-element e-flexbox-base e-default-div content-wrapper e-c1ae224-44aa05c \" data-id=\"1ssv7ps\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c1ae224\" data-e-type=\"e-flexbox\" data-id=\"1ssv7ps\">\n    <div class=\"elementor-element elementor-element-0tqcspe e-con e-atomic-element e-flexbox-base e-default-div e-a563b68-c67d103 \" data-id=\"0tqcspe\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a563b68\" data-e-type=\"e-flexbox\" data-id=\"0tqcspe\">\n    <form class=\"e-con e-atomic-element e-form-base form-state-default e-default-form e-ab07d1d-9864fb0 \"\n      data-id=\"1o2thp4\"\n      data-element_type=\"e-form\"\n      data-e-type=\"e-form\"\n      data-interaction-id=\"ab07d1d\"\n      data-interactions=\"null\"\n      x-data=\"eForm1o2thp4\"\n      x-on:submit=\"submit\"      aria-label=\"Form\"\n      data-form-name=\"Form\"\n            toolname=\"form_1o2thp4\"\n      tooldescription=\"Submit&#x20;the&#x20;Form&#x20;form&#x20;with&#x20;the&#x20;provided&#x20;field&#x20;values.\">\n    \t\t\t<label \n\t\n\tclass=\"e-d3f58da-df2228b 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